Itch MeNow an imaginary figure on facebook who wants to be tagged for any of your post, photos on your wish.

Test Design:

1) Be friend with Itch MeNow

2) Itch MeNow writes on your wall, ex)

3) Whenever you write any wish/goal, tag Itch

4) Itch and your friends encourage you for your wishes.

Insights from facebook:

- People don't post on groups or events as much as they do on personal walls.

- Tagging or Mentioning is a simple way to integrate with the test. (no need to navigate to special page. everything can be done on your profile page)

Next Steps:

- Be active in seeking out friends (another way to promote rather than sending requests)

- Explore other triggers such as fb message, photo tagging, etc

- Make "Tagging Itch = Fun"

Domino Actions: Increase the rate of tagging Itch

- Write on friends wall or Message them something fun (so Itch doesn't seem like a boring test)

- Promote to get many friends

- Make Itch's profile something that people want to come and stalk on.